Marketing · Intelligence · Automation
Airhorn is a marketing company for businesses that want to know who they’re talking to before they spend. We read the signals you already have, shape the message around them and build the automation that carries it further.
Start a briefEach can stand on its own. We’d usually suggest starting with the first two, then adding the rest once you know what’s worth amplifying.
We work out who is actually choosing you, why, and what they compare you with. We use the data you already hold and public signals such as search demand and reviews.
You get an audience map in plain language, a read of demand and competitors and a list of what your data can’t tell us.
We turn that picture into a clear position and a small set of messages worth testing, written in the words your audience already uses.
You get a positioning statement, two or three message routes and a plan to test them.
We plan and make the campaigns and content that carry the chosen message across the channels your audience actually uses.
You get a campaign plan, content and creative and briefs for each channel.
We automate repeatable work such as reporting, content variations and lead routing. A named person on your side approves anything a customer will see.
You get a shortlist ranked by effort and risk, built and documented workflows and a clear approval step for each.
We agree what success means before anything launches, then report against it in plain language rather than a wall of charts.
You get a measurement plan, reporting set up on your data and regular read-outs you can act on.
Intelligence
Read the signals you already have, from search demand and reviews to the questions your sales team hears every week.
Marketing
Turn what we learn into a clear position, a message worth leading with and campaigns built around it.
Automation
Automate the repeatable parts, like reporting, content variations and routing, with people signing off on anything that matters.
Gaps in the data are marked as gaps, not guessed. People approve anything a customer will see. Success is defined before launch, not after.
Before anything is built or bought, we map what you already know and what you don’t. It ends with five things you can use whether or not we do the next piece of work.
Every source of customer and market data you hold, what each can show, and where it falls short.
Who is choosing you and why, written in plain language, with unknowns marked.
Two or three ways to lead your story, each with a simple test before budget goes in.
Repetitive work worth automating, ranked by effort and risk, each with its approval step.
What success looks like, how it will be measured, and who reads the results.
What we’ll ask of you
Access to the data you already have, such as analytics, customer records and ad accounts. Time with the people who talk to customers. One person who can make decisions.
Scope and price
Agreed with you in writing before work starts, based on what you already have and what you need to find out.
Afterwards
You decide what to act on first. The outputs are written to be used, not filed.
See how we’d approach it and where it fits in the work above.
Illustrative. This describes how we intend to work, not a record of past client work.
A few lines is enough. Say what you sell, who you think buys it, and the question you picked above if one fitted.